Marketing Manager – Haywards Heath

What We Are Looking For
We are looking for an experienced Marketing Manager with a deep knowledge of campaign management, advertising and marketing communications including strategy, creative, production and media.
Someone with digital marketing experience and demonstrable experience leading and managing digital media, social media campaigns, SEO, email and/or display advertising campaigns.
Someone that is comfortable working in an open, collaborative environment and has experience in leading and managing the performance of a multi-disciplined marketing team.
An expert in measuring and reporting on campaign activity, able to scale campaigns, measure ROI, and determine scalability based on those and other quantitative metrics.
Senior level experience in building and managing third party relationships and negotiating preferential terms, developing innovative and creative internal, customer, press and stakeholder campaigns which evidence measurable business outcomes. 

About the Position
Salary: £35,000 – £50,000 depending on experience
Proposed hours: 09:00-17:30 Monday to Friday

Overview

An exciting opportunity to grow, innovate, develop and deliver the marketing activity of our clients group of companies as they launch and develop pet insurance products within Europe, Australia and New Zealand.

You will be based in the UK and oversee a marketing executive for the UK; and a marketing team of three in Australia, for Australia and New Zealand.

Key Responsibilities

• Develop and implement the marketing strategy for the group including SEO, PPC, Social, Display advertising and Affiliates
• Manage the group marketing budget effectively to achieve ROI
• Monitor the groups campaign and analytics performance to identify trends and opportunities for continued improvement
• Work closely with sales, underwriting and operations teams to design and drive targeted marketing activities to increase sales and customer experience.
• Provide reporting and statistics on all marketing activities within the group including effectiveness and ROI
• Build and expand company brands within the pet industry
• Identify key opportunities for innovation and expansion and implement with the relevant teams.
• Oversee design, creation and execution of marketing activities utilising a range of marketing tools including email, content, social, events and affiliates.
• Analyse consumer insights to inform future marketing strategy
• Support when needed our SEO, PPC, Social, Display advertising and Affiliates marketing activities.
• Attend events/exhibitions as required